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The Smear: How Shady Political Operatives and Fake News Control What You See, What You Think, and How You Vote, by Sharyl Attkisson
Download The Smear: How Shady Political Operatives and Fake News Control What You See, What You Think, and How You Vote, by Sharyl Attkisson
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From the Back Cover
Behind most major political stories there is an agenda: to destroy an idea or the people advancing it. Maybe you watched someone on the news report that Donald Trump is a racist misogynist, saw a Facebook post about Russian hackers, or heard that Hillary Clinton used a body double during her campaign. Regardless of accuracy, the themes get repeated until they become accepted by many as the truth. It’s called “the smear.” Sophisticated operatives work behind the scenes to establish narratives, manipulate journalists, and shape the images you see every day. Nothing is by accident.Now hard-hitting investigative journalist Sharyl Attkisson takes you behind the scenes of the modern smear machine, exploring how operatives from super PACs, corporations, and both sides of the political aisle have manipulated a complicit mainstream media to make disinformation, rumor, and dirty tricks defining traits of our democracy.And she doesn’t just tell stories—she names names, sharing her deeply researched account of how smears take shape and who their perpetrators are—from Clinton confidant Sidney Blumenthal to liberal political operative David Brock. Dissecting the most divisive, partisan election in American history, she explores how both sides used every smear tactic as a political weapon, culminating in Donald Trump’s hard-fought victory, even as his detractors have continued their smears against him into the Oval Office.What emerges is a timely assault on the mainstream media’s willingness to sacrifice ethics for clicks, and the cynical politicians and high-paid consultants who exploit this reality.
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About the Author
Sharyl Attkisson has been a working journalist for more than thirty years and is host of Sinclair's Sunday morning TV program "Full Measure with Sharyl Attkisson." She has covered controversies under the administrations of Bill Clinton, George W. Bush, and Barack Obama, emerging with a reputation, as the Washington Post recently put it, as a “persistent voice of news-media skepticism about the government’s story.” She is the recipient of five Emmy Awards and an Edward R. Murrow Award for investigative reporting. She has worked at CBS News, PBS, and CNN and is a fourth degree blackbelt in TaeKwonDo.
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Product details
Paperback: 304 pages
Publisher: Harper Paperbacks; Reprint edition (June 26, 2018)
Language: English
ISBN-10: 0062468170
ISBN-13: 978-0062468178
Product Dimensions:
5.3 x 0.7 x 8 inches
Shipping Weight: 8 ounces (View shipping rates and policies)
Average Customer Review:
4.8 out of 5 stars
823 customer reviews
Amazon Best Sellers Rank:
#197,710 in Books (See Top 100 in Books)
I've always appreciated Sheryl Attkison's reporting, so was eager to hear her perspective on this subject. She distills in these pages why the voice in the back of your head whispers "hypocrisy", "bias", "coordinated attack". It provides the insight and evidence that we've come to expect in her reporting, and opens the curtains of the smear industry so we might peer in and be prepared to spot when the smear is in play (hint...it's everywhere!). It's like a cipher key to consuming today's media.
I look forward to Sharyl Attkisson's Full Measure every week. I appreciate that her reporting is indepth, relevant, and not focused on whatever the "hot" topic of the day is. One of my greatestfrustrations is that that most Sunday morning "news" programs (Meet the Press, Face theNation, This Week, etc.) are almost carbon copies of each other, sub out Chuck Todd forGeorge Stephanopoulos or John Dickerson. The lineups are nearly identical and both thecommentators and the guests seem to be on very limited talking points. Really the onlydifference comes down to style and preference much like the difference between a Toyota anda Honda. I prefer Face the Nation to Meet the Press much like someone might prefer the Accord to a Camry. The little nuances make them feel different but really they are almost the same.Attkisson's program is different. She is not a political reporter although her work does encompass the political - how could it not? Instead her stories are focused on reporting news like America's nuclear waste or the potential impacts of gadolinium not recycling opinions about Trump or Clinton. She also appears to be fairly balanced in her reporting; while I can watch most shows and be able to say without a doubt whether the host leans right or left, I would not be so quick to judge Attkisson's politics. This is important because this a major reason I was drawn to The Smear. Attkisson strikes me as what reporters should be - as neutral as possible (recognizing that by thenature or being human there is always some level of bias). I also was incredibly appreciative of the fact that I learned about her book not from her shamelessly plugging it on her show (like somany hosts do ) but from an interview she gave on another show, not even on her network.The premise of The Smear is that we live in an age where the news media is corrupted bysmear campaigns conducted by partisan interests trying to blur what is fact and fiction.According to Attkisson many reputable media sources have been compromised by journalistsand/or producers willingness to accept and even solicit the narratives distributed by partisansources masquerading as neutral non-profits, think tanks, etc. Instead of conductingindependent investigations and/or trying to find balance for news stories, news media is tossingjournalistic ethics to the wind for easy pieces fed to them by partisan interests and “smearartists.â€In some ways I think the term “blur†is a more appropriate term for what is happening. The intent is to confuse and/or distract from the issue so that the less favorable narrative ishidden/discredited and the more favorable narrative is marketed/shared. These smears/blurs are instigated through outright lies/fiction , the misconstruing of grains of truth, illegal planting of/manipulation of information, and/or astroturfing. When consumers can’t tell what is fact from fiction, the truth is easier to manipulate. In clearly organized detail, Attkisson lays out the progressively more prevalent takeover of media by “smear artists†and the eventual evolution to what is now been coined as “fake news.†Interestingly though many of those demanding that fake news be suppressed, are the original architects of smear tactics. Attkisson also shares examples how smear campaigns are conducted by governments (including our own) as well as partisan interests outside of government.While The Smear is a very worthy read, it was not quite what I had expected. In many ways thebook felt like a hit job (a smear perhaps?) on David Brock, and to a lesser extent, Hillary Clinton, et.al. Brock is portrayed as a villainous puppet master much as the Koch's were portrayed in Jane Mayer's Dark Money. Their roles in the development of smear is unquestionable but I couldn’t help but wonder why it seemed as if only token coverage was given to some laudable conservative smear artists. Regardless of the culprit’s political leanings, the mechanistic techniques remain the same; I just wish that there was a little more balance of sides, which is surprising because I have always felt like Sharyl Attkisson was balanced. In this case I think the she lost a little of that.My other critique is a stylistic one. In the introduction she warns that a lot of her sources asked to remain anonymous for obvious reasons when you read the book. Even so I wish she gavemore detailed citation of facts/articles (footnotes, bibliography, something). As I read about different events, articles, etc., I found myself regularly checking online sources to verify/find more information. This felt awkward given the book calls into question many of the online checking sources I had to employ (including Google).Even with the mild partisan imbalance and the citation protocols used, the core message of TheSmear is one that needs to be heard and heeded. Just over ten years ago Larry Beinhart gavecaution to similar issues in his book Fog Facts. His work was largely ignored. With SharylAttkisson’s reputation and more focused attention on the subject, perhaps now the message can be heard and the spiral of media smear can be curtailed.
This book documents political smear campaigns, behind-the-scenes coordination between the press and political campaigns and other special interests, and efforts by our own government to manipulate the news, influence public opinion, and punish whistleblowers. Although some events in the book go back to the 1990's, most of the information pertains to events of the last ten years, with the emphasis on the 2016 presidential campaign and its aftermath.Those who follow politics closely will not be surprised by Attkisson's narrative, but some will be surprised by the extent of the shenanigans she describes - the vast scope of media manipulation, the huge sums of money, and the number of people involved. Worst of all, our own government seems to be an active player in much of this.Although smears and media manipulation come from both sides of the political spectrum, more than 80% of what Attkisson describes comes from the left.Among her most serious allegations:1. Many op-eds that you read on the editorial page are not written by the person whose byline appears beneath them, but by activists working for political campaigns, corporations, and special-interest groups.2. The Obama Department of Justice and other Obama agencies targeted reporters, stonewalled investigations, and maintained behind-the-scenes relationships with special interests.3. The federal government creates fake Internet identities to flood social media with propaganda in support of, or against, various policies, media outlets, or individuals. Fake Internet identities are also created by hired consultants and political operatives4. In the 2016 presidential campaign, there was back-and-forth collusion between the Clinton campaign, the DNC, and major media outlets.5. Left-wing consultants and operatives conspire to dig up dirt on conservative media personalities with the intent of forcing them off the air. Fox News in its entirety has even been targeted.6. When you see numerous media outlets use almost the identical language and phrasing to describe a story, it is no accident; they are responding to cues given them by paid political operatives.This book should alert the naïve, confirm the suspicions of the wary, and shame professional journalists. It will NOT shame the spinmeisters and scandal-mongers who earn big money by corrupting politics, journalism, government, corporations, special interests, and the entire fabric of our social media.I give the book four stars instead of five mainly because it is not properly footnoted, a deficiency which critics will no doubt bring up. Sources are usually referenced, but specific footnotes giving actual dates are not provided. I do not doubt the sourcing because I specifically remember many of incidents described by Attkisson when they were first reported, but footnotes would have been helpful.Another quibble is that Attkisson seems to alternate between present and past tense, perhaps because much of the book was written as events were actually unfolding.Finally, the book has what I consider to be some major omissions. Most notably, there is no mention of the "Plamegate" controversy during the Bush administration, when the media conducted a two-year smear campaign of innuendo against the Bush administration even though the media almost certainly knew they were pushing a false narrative.
This book is indispensable for anyone wanting insight into the current media climate. I wish it had been available prior to the 2016 election. It would have proved an invaluable tool for evaluating the often confusing and conflicting media themes. I will be far more discriminating in my "news" consumption from now on. Sharyl is an absolute treasure for those of us who depend on getting correct information on which to base our opinions and decisions.
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